Why Does My Business Need a Web Developer?
Whether you are getting ready to create your first website or upgrading an existing one, perhaps the most significant decision you must make is who is going to complete the project. You could use your on-staff graphic designer or other creative, however, without the proper expertise, your return on investment (ROI) will suffer.
Although your immediate reaction may be to do all of the web design work in-house, consider all of the benefits that come with hiring a professional web developer.
Web Design Customization Masters
Your website is a crucial aspect of your organization. Without a proper internet presence, your business can become obsolete to potential customers. Consumers want information now. When a consumer determines a need, they tend to search immediately to purchase the product or service. In fact, Think with Google found that 50% of people who conduct a search locally, visit the store within 24 hours to make the purchase. By having a website, you’re providing a source of information for consumers that want instant gratification.
But just having a web presence isn’t enough. Adobe reports that 59% of consumers that only have 15 minutes to spare, would choose to view content that’s beautifully designed over a poorly designed. Furthermore, 38% of people stop engaging with a site entirely if it’s content or layout are unattractive.
To appear in the Google Search Engine Results Pages (SERPs) your website not only needs to have a beautiful interface but flawless content that the “crawlers” will find. Google crawls sites in search of keywords that match their consumer’s needs. If you’re a business in Erie, Pa and you only work locally, you would want to list your location to rank in that area consistently. However, without understanding Google’s ever-changing algorithm, your website won’t be on the first few pages of the SERPs.
When was the last time that you had spare time, during your work day, where you were looking for something to fill your time? More than likely, never. There’s always something that needs to be done. By building or updating a new website, you need time. You might be surprised to learn that most online projects take web developers weeks. Oftentimes websites can even take longer, depending on how large the site is.
Before beginning a website project, you must realize the amount of work that it takes to maintain the site. For instance, there will always be more updates to make since the content becomes outdated, services change, and inventory is updated. When hiring a web developer, they take care of all the updates. Your only job is to supply them with the information that needs to be changed.
Hire a Professional Web Developer
Here at Elisabeth’s Media, we are the professional web design and developers that you need to increase your ROI, minimize your time wasted and maximize your SERPs ranking. Contact us today for your free quote and consultation.
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