What Services Can a Web Developer Offer?
The first step to determining which website developer may be the best for you is to consider what services you are in search of. You must understand your business’s needs and ask some questions, including:
- Do I need someone to complete research about my competition and industry trends?
- Am I looking for a customized website or a basic template?
- Would it be helpful to have the web developer maintain and manage the site?
- Do I need someone to help with the search engine optimization (SEO)?
- Am I also looking for assistance with my social media marketing?
Once you have a general idea of what your needs are, you can begin your search for a professional web developer who will be a good fit.
The Research
Oftentimes businesses find themselves caught up in the daily operations of the organization and don’t have time to browse the competitors’ websites and watch the industry trends change. When you start searching for a professional web developer, ask him or her questions about how they will help you stand above the competition.
It’s unlikely that a developer will already know all the ins and outs of your business. Therefore, by acknowledging the lack of knowledge and the need for research, you may be choosing the best resource.
Customization, Maintenance & Management
The best web developers can take your vision and turn it into a reality. If you choose an original design, keep in mind that time is key; the more time invested, the better the site. Additionally, hiring an experienced developer that’ll do continual maintenance and management is cost and time effective. During your initial consultation, ask whether he or she offers a long-term contract that includes maintenance and management.
SEO Marketing Assistance & Creation
When creating a website, the layout can’t be the only aspect on your mind. Has website optimization come to your mind? Without including high-quality search engine optimization (SEO) content, it’s unlikely that your site will appear on Google’s search engine results pages (SERPs). According to KoMarketing, 86% of the visitors that make it to your website want the essential information about your products and services on the first page that they see (often the homepage). Therefore, without local search marketing and SEO marketing content on every page of your website, you’ll be missing out on a large part of the market.
Your potential customers will see past the keyword-fluffed and stuffed pages. That’s why developers should have content writers to ensure that each client’s website is successful beyond just the pleasant aesthetics.
Ask potential developers if they have a writer on staff or if you’ll be responsible for content creation. Unless you have your own full-time writer, this can be a deal breaker.
Social Media Marketing
Sometimes professional web developers offer other additional services such as social media marketing. Although social media doesn’t have a direct impact on your SEO marketing, it does indirectly affect your website. The four main ways including:
- Increasing visibility
- Increasing brand recognition and authority
- Improving local SEO ranking
- Elongating content life
If your business doesn’t have an existing social media marketing plan or a full-time marketing staff member, these additional services are an added bonus that can make a difference on your ROI.
Choose The Full Package
eLUX Media offers more than just website design. We believe that a beautiful site is only the first step to a well-rounded internet presence. Without quality content, web page optimization, and a social media marketing plan, your business is potentially missing out on a significant part of your target market. Contact us below to get involved and learn how we can customize a marketing strategy and website for you and help you reach your full potential.
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